Tuesday, 20 November 2012
Monday, 19 November 2012
Winning T-shirt Competition 2012
I was over the moon to win a T-shirt Competition during my time on
the 2nd Year Extended Diploma course. The brief was to re-design the
t-shirts for The White Water Centre, a local business specializing in white
water rafting and canoeing. We visited the centre, met the clients and took photos of rafts going down the river. Using the photos I'd taken I sketched a simple canoe and scanned it onto the
computer, I simplified the sketch and highlighted the outline of the canoe. I decided to make the design black or white, this meant that the design could be applied to any colour t-shirt, making it more versatile it also meant the clients themselves could choose what colour t-shirt the design would be printed on. Because of the basic colours of the design it also meant that the cost of printing a bulk of t-shirts would be much less than if the design was brightly coloured and extravagant. I believe being
flexible with my design, enabling the company to choose the t-shirt colour and
make changes to the design if they wish gave me that edge.
FMP Exhibition Space
I borrowed a spare wheel & an old wheel arch off a knackered Ford Focus to show exactly how my handprints were used to advertise the college Art Exhibition.
10. Golf GTI Guerilla Marketing
I love how this can be used by everyone, a bag can be used by men,
women and children. The design on the front is brilliant, putting your arm
through the handle creates the illusion that your arm is on the window of a
Golf GTI, making it look as though you’re cruising about whilst shopping. Can
imagine that this generated a few laughs!!
9. Planetarium Prague Guerilla Marketing
Fantastic way to advertise a planetarium. Using a revolving door
and placing stickers showing the planets in the universe on the windows so that
when the door spins it creates the effect that the planets are revolving around
you is genius! I would definitely be impressed if I saw this when I walked into
a building.
8. Phone theft Guerilla Advertising
Absolutely brilliant! Hard hitting and gets the point across
effectively. This advertisement for phone theft in Romania used professional
pick pockets to place these flyers inside the bags and pockets of unsuspecting
people, proving that anybody can take your phone without you noticing. I love
this idea and it instantly inspired me to go ahead and maybe one day create an advertisement
that will inspire other people to do the same!
7. Tyskie Beer Guerilla Marketing
This campaign is so simple, yet so effective. By placing the pint
glass behind the door handle it creates the illusion that you’re holding a beer
when you open the door. I can imagine that this sparked hilarious reactions off
people and quite a few tourists would have posed with the image I’m guessing.
The fact it’s so simple is very appealing to me because I’m a strong believer
that a simple design can be just as effective as an extravagant advertising
campaign.
6. Duracell Guerilla Marketing
This is quite similar to my FMP project where I created handprints
on clear plastic that I put on cars in the college car park to advertise the
college Art Exhibition, let’s just say I got a variety of responses... However
this campaign for Duracell uses the same method of putting designs on the side
of vehicles, using a torch it creates the illusion that the torch is on. It’s
very clever and would definitely catch the attention of passing motorists.
5. Shark Week Guerilla Marketing
I love
the idea of creating advertising that people can pick up and look at. Something
tangible that they can interact with and be amazed by. This campaign for Shark
Week on the Discovery Channel does exactly that, a surfboard with a bite taken
out of it instantly sceams SHARK ATTACK! It shoots fear into the heart of the
person who finds the board and then leave them in awe when they realise it’s
advertising. In my opinion this is a brilliant piece of advertising that is
very imaginative.
4. Nikon Guerilla Marketing
This Guerrilla Advertising campaign for Nikon D700 is amazing! I
love how it involves the public and literally makes them a star. With the huge
photo of paparazzi on the wall and the magic touch of an actual red carpet it
creates the illusion that a member of the public is a celebrity walking down
the red carpet. Gives the impression that you’ll feel like a superstar in front
of it and a professional holding it.
Tuesday, 6 November 2012
3. Gail Porter - FHM Guerilla Advertising stunt
When I first saw this I thought it was tasteless
and tacky. However after studying Art & Design for almost 3 years, in my
opinion this is a brilliant piece of Guerilla Advertising. During the 1990’s
Gail Porter posed for several photo shoots for men’s magazines. One such shot
where she is posing nude from behind was projected onto the Houses of
Parliament with a slogan urging people to vote for her in the FHM 100 Sexiest
Women Poll. The masterminds behind this stunt FHM, along with guerilla
marketing company Cunning Communications and projectionist/artist Malcolm
Litson and Jason Bridges created and iconic moment that inspired a brand new
way of advertising.
2. RFK Assassination – Bill Eppridge
Haunting, is the only word I can think of to
describe the series of photographs taken by Bill Eppridge after the senator was
shot by Sirhan Sirhan. Kneeling next to RFK is 17 year old bus boy Juan Romero
who was shaking the senators hand at the time of the shooting. In my opinion
these photographs are incredibly harrowing and almost certainly show the senators
last moments. I am highly moved by these stills and have the utmost respect for
the photographer keeping a cool head in such an awful situation.
1. V-J Day – Alfred Eisenstaedt
Tuesday, 18 September 2012
Subscribe to:
Posts (Atom)