This campaign is so simple, yet so effective. By placing the pint
glass behind the door handle it creates the illusion that you’re holding a beer
when you open the door. I can imagine that this sparked hilarious reactions off
people and quite a few tourists would have posed with the image I’m guessing.
The fact it’s so simple is very appealing to me because I’m a strong believer
that a simple design can be just as effective as an extravagant advertising
campaign.
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