Monday, 19 November 2012

6. Duracell Guerilla Marketing



This is quite similar to my FMP project where I created handprints on clear plastic that I put on cars in the college car park to advertise the college Art Exhibition, let’s just say I got a variety of responses... However this campaign for Duracell uses the same method of putting designs on the side of vehicles, using a torch it creates the illusion that the torch is on. It’s very clever and would definitely catch the attention of passing motorists. 

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